Senior Product Manager, COPD Portfolio

Job type: Full-Time
Accepting BioReady™: Yes
Category: Marketing
Education: Bachelor
Experience: 4-6 Years
Employer: Sanofi
Location: Toronto, ON
Posted: March 28, 2024
Closes: April 28, 2024

Reference No: R2730719

Department: Dupixent Respiratory Marketing Canada

About Sanofi Specialty Care

Sanofi’s specialty care business unit focuses on rare diseases, rare blood disorders, neurology, immunology, and oncology.  Sanofi’s ambition is to leverage science and innovation to improve people’s lives and be the industry leader in immunology and oncology. Its approach is shaped by a long history of developing highly specialized treatments and forging close relationships with physician and patient communities.

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.

Position Summary:

The opportunity is to join the dynamic Immunology Canada franchise, a key growth driver within the Sanofi Specialty Care organization.  This will mean being entrepreneurial, thinking big, working together as a team, and focusing on science to address the unmet needs of Canadian patients that are suffering from respiratory conditions.  Our global ambition is to transform all lives afflicted by Type 2 inflammatory diseases.

The role’s primary responsibility will be to lead the development and execution of innovative brand marketing strategies and tactics that will differentiate Dupixent and future pipeline assets, to create a best-in-class experience for all stakeholders.  The senior product manager will also collaborate within the Respiratory/GI team along with the broader Immunology franchise to ensure that the marketing strategy is consistent, to support and strengthen the overall franchise.

The Senior Product Manager will be responsible for the pre and post launch strategy for the entire COPD portfolio.

This position is based at the Sanofi Campus in Toronto, and will report to the Head of Marketing, Respiratory and Gastroenterology Immunology.

Role Responsibilities:

  • Lead and develop pre-launch/ post-launch strategy and brand plan for Dupixent COPD and pre-launch strategy for future COPD pipeline based on patient centric-approach and deep customer insights to create differentiated brand value and establish conditions to maximize long term brand potential.
  • Partner with Global teams to support the brand vision for Dupixent COPD and future COPD pipeline.
  • Develop strategic scenarios and financials supported by clear assumptions; Critically evaluate and lead the prioritization of strategies for COPD
  • Using strategic thinking and expert knowledge of the brand planning process, lead Cross-Functional teams to develop long-range strategy plans to support the brand
  • Deliver tools and manage third party agencies (tools, programs, etc) to maximize / optimize the resources, negotiate times lines, priorities, challenge the agency to optimize their resources, challenge them to delivers, including media and national ad campaigns.
  • Develops promotional materials and campaigns, including: sales tools, product messaging, direct mail / blast fax / Internet, PR campaigns, advertising, teleconferences, embracing omnichannel excellence and manage OPEX A&P budget
  • Ensure alignment of Marketing activities with global brands and influence Global activities and networking- key contact at Global Brand Team.
  • Analyze, strategize, organize and drive timely execution of annual marketing plan to achieve superior results; Implement the brand positioning and align all messaging and tactics to it
  • Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics
  • Fully grasp COPD treatment dynamics, disease epidemiology, and care path. Refine market understanding, anticipation of new competitors, ongoing trial outcomes understanding and related immediate plans of action.
  • Proactively identify key customer insights by gathering and analyzing information from different sources.  Interact with key customers and patients to fully understand their needs
  • In collaboration with various support functions, ensure sufficient product supply, favourable access, and efficient distribution for Dupixent COPD within Canada
  • In conjunction with Government Affairs and Market Access personnel, secure / maintain reimbursement for assigned product in all provinces and with private payers
  • Actively involve representatives of the salesforce and medical in the development of the strategic brand plan and individual marketing tactics
  • Manage national / local advisory groups and treatment guidelines/consensus statements
  • Organize and enable patient advocacy groups to support product and access to care
  • Demonstrate the Sanofi Play to Win behaviors at all times and expect this from your team

Experience Qualifications:

  • Bachelor’s degree in life sciences, marketing or business required.
  • Minimum 5 years product management experience or equivalent in a specialty care therapeutic area
  • /and at least two years of experience in a related position (ex: Sales Management, Professional Education, Business Information and Research, Training)
  • Experience in developing and managing patient-access programs and contracting an asset.
  • Experience successfully launching a biologic in a highly competitive and developed market
  • Sales experience in specialty care market
  • Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) and stay abreast of new marketing trends
  • Working knowledge of reimbursement on provincial and private payer levels

Preferred Qualifications

  • Second degree, e.g. MBA, PhD, M.Sc.
  • Biologics and injectable drugs experience is a strong asset.
  • French language proficiency is preferred

Professional Skills

  • Passionate, confident and comfortable in team environment
  • Excellent interpersonal, and communication skills, with ability to convey complex concepts crisply and compellingly, considering the audience and their specific needs.
  • Strong strategic, analytical and innovation skills demonstrated by an ability to prioritize and bring new ways of doing things to the table.
  • Demonstrated ability to understand and anticipate customer needs (internal and/or external)
  • Proven ability to cooperate transversally and lead in an ambiguous environment across different functions and company cultures.
  • Proactively building favorable and effective relationships internally, at all levels and across all functions, and externally through unquestioned integrity and ethics.
  • Strong organizational and project management capabilities
  • Flexibility and adaptability to view marketing from a broad, strategic perspective while, at the same time, possessing a willingness to roll up his/her sleeves, including managing details, as necessary.
  • Being a strong change agent capable of managing teams through constant change and/or within ambiguous environment

Behavioral competencies

  • Performance orientation and ability to work and deliver along agreed timelines
  • High level of Interpersonal and communication skills
  • Team oriented
  • Readiness to travel (up to 20% of time on average)

Pursue Progress

Discover Extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

Watch our ALL IN video and check out our Diversity, Equity and Inclusion actions at sanofi.com!

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants.  Accommodations for persons with disabilities required during the recruitment process are available upon request.

Thank you in advance for your interest.

Only those candidates selected for interviews will be contacted.

Follow Sanofi on Twitter: @SanofiCanada  and on LinkedIn: https://www.linkedin.com/company/sanofi

#GD-SG #LI-GZ

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

 

Apply Now