Branding Strategy
Applies knowledge of customer behaviour and market trends to develop organizational and product-specific branding strategies that resonate with the market and contribute to positive corporate reputation and positioning.
Brand Management
Applies knowledge of customer behaviour, market trends, and current market intelligence to ensure consistency in the application of organizational branding strategy across all product and service lines in order to protect and enhance the organizational image and positioning.
Channel and Partnership Marketing
Applies knowledge of the market and the organization’s external stakeholders to develop and manage appropriate channels and partnerships to meet evolving customer needs and business goals and optimize organizational performance.
Customer Experience Management
Applies evidence-based approaches to articulate corporate processes to establish and maintain customer experience across all product lines and throughout the product lifecycle.
Customer Focus
Acts as the voice of the customer at a strategic level of the organization to influence new products and services, new and/or upgraded features for existing products/services, and otherwise advocates on behalf of the market/customer to influence the ways the organization creates and delivers value.
Financial Management
Applies business acumen and understanding of financial and accounting practices to develop and manage the departmental budget and ensure marketing activities are compliant with the organization’s financial management processes and standards.
Leadership
Exhibits personal accountability for team outcomes and provides guidance and support to team members through encouragement and communication.
Marketing Strategy- Development
Applies their understanding of market trends to inform corporate strategy from a marketing perspective, and translates corporate goals and strategy into effective marketing plans that contribute to the organization’s ability to achieve its business objectives.
Marketing Technology Integration
Applies understanding of markets, customers, and technology to influence the development of organizational digital strategies and processes (including the impact digital technology will have on organizational structure, branding, culture, customer experience, and strategic positioning) and implements a digital strategy that aligns the corporate goals with customer needs and expectations.
Market Research and Insights
Applies understanding of markets and customers to form deep insights into future trends and uses this information to develop marketing strategies and influence corporate behaviour to optimize organizational performance.
Presenations
Develops and delivers effective, well-structured presentations to audiences inside or outside the organization, using content and style adapted to the intended audience.
Problem Solving
Applies subject matter knowledge and uses effective problem-solving techniques to identify and quantify issues, understand their root cause, develop and analyze possible solutions and select the most appropriate solution to resolve problems successfully.
Product Management
Applies deep understanding of market trends and behaviours to position current products for optimum performance through their lifecycle and to inform future product enhancements and new product development.
Risk and Reputation Management
Applies understanding of the market and the regulatory environment to identify and manage risks to the organizational reputation and brand that may be impacted by marketing activity.
Team Management
Applies effective leadership and people management skills and an understanding of human dynamics to lead the marketing organization and ensure its effective performance.
Teamwork/Collaboration
Applies sound teamwork processes to foster cooperation and collaboration across diverse internal and external stakeholder groups, enabling effective and efficient operations and creative and effective problem-solving.
Verbal Communication
Applies effective verbal communication processes to present complex concepts in a clear and compelling manner that ensures understanding, appropriate action and project success.
Written Communication
Applies effective writing skills to present complex subject matter in a clear and compelling manner that ensures understanding, appropriate action and project success.
Apply Now